LifeLock was started by Todd Davis, who made it famous by constantly displaying his own social security number in the company’s advertising. The message is clear: The company’s CEO trusts his product enough to risk his own credit record.

As we’ve seen repeatedly in today’s news, identity theft is one of the fastest growing crimes in America. It victimizes over 10 million people a year and costs billions of dollars. LifeLock combines fraud alerts, positive confirmation for credit applications, credit reports, and junk mail blocking to prevent a client’s identity from being stolen before it happens. At a cost of $10 per month with a $1 million guarantee to back up its service, LifeLock is bargain protection in today’s high-risk, high-technology world.

LifeLock is currently the only service on the market that provides identity theft protection for children. It is become increasingly common for criminals to exploit children’s identification. If parents don’t even suspect it’s happening the discovery with the discovery might occur years later, when their children are ready to open bank accounts – and are denied, because their credit already has a black mark. This unique benefit supplements an adult client’s subscription, extending protection to the whole family.

See how LifeLock compares to other identity theft protection services in our Identity Theft Protection Reviews section.