LifeLock was started by Todd Davis, who made it famous by constantly displaying his own social security number in the company’s advertising. The message is clear: The company’s CEO trusts his product enough to risk his own credit record.

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If you want to guard against identity theft, read the articles in our info center or consider Lifelock. If it’s already happened to you, though -- it’s not your fault! Nevertheless, after an ID theft incident, you need to respond quickly and thoroughly. In most cases, you need to prove you were the victim. A fast, thorough response is the key to identity theft survival.

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